One of the most important questions among each and every Google Ads platform beginner is: should I start getting clicks and impressions on my ads during the very first phase of my newly set digital ad marketing campaign? Here is an answer for that!
- What exactly does “Bid Strategy Learning” Means in Google Ads?
- Do Your Google Ads Show During Big Strategy Learning?
- Can You Get Clicks and Impressions During Big Strategy Learning Phase?
What exactly does “Bid Strategy Learning” Means in Google Ads?
The Bid Strategy Learning Phase is the first phase of every newly started Google Ads campaign. During this time, Google Ads will collect the data such as clicks, impressions and conversions in your ad campaign and use it to optimize the bidding process and make your ads more cost-effective and efficient in the end.
Quite a lot of data is needed to finish the bid strategy learning process, so if your ads aren’t getting a lot of traction in the beginning it may take quite some time for this phase to finish.
Bing Ads actually makes use of a very similar ad optimization strategy.
There are many phases of the general learning stage in Google Ads, such as: “New Strategy”, “Setting Change”, “Conversion Action Setting Change” or “Composition Change”. All of these have to do with changes and edits you do in the campaign settings. Remember, each time you do a major change, the campaign will have to go through the optimization stage again.
In general it will take a few days to optimize your bid strategy from the time your ad campaign starts.
Do Your Google Ads Show During Big Strategy Learning?
Yes, your ads will start to show since the very beginning of your campaign and all throughout the Big Strategy Learning phase. As Google Ads is learning how to optimize the big strategy of your ad campaign, the ads have to be shown for them to gather the necessary data for the process.
If your Ads aren’t getting any impressions or clicks initially, it has nothing to do with the campaign currently being in the Bid Strategy Learning period.
There are many reasons for Ads having zero or little to no views in the beginning of the campaign, the most popular ones including: too low of a CPC limits set, too low of a daily budget set or too little high traffic keywords chosen.
Again, in Bing Ads this works almost the exact same way.
Can You Get Clicks and Impressions During Big Strategy Learning Phase?
Yes, as your ads will naturally start to show right from the beginning of your marketing campaign, they are also able to gain clicks and impressions during the Bid Strategy Learning period.
Google Ads actually needs the clicks and impressions data to further optimize your campaign and the bidding process, so if you don’t have exactly a lot of these, this may result in a slightly longer optimization period in some cases.
Once again, if your ads for whatever reasons aren’t getting any traction, this isn’t an issue with the campaign still being in the learning / bid optimization phase.
